Posted by: inf91 on: May 19, 2012
Domestic luggage enterprise face the difficulties of the enterprises, domestic luggage to their direct contact with customers, direct order of desire is very strong, but this, in order to get rid of low profits and to the development of independent brands in predicament, in order to embark on the road of sustainable development.But also to face the difficulty:
One, production problems because of information and its problems, the majority of luggage manufacturers have no time, energy, capital to develop domestic and international market needs the product, even what to need on the market product information is unknown.
Two, talent problem is in product development is not scarce talent, the industry has statement is: China no designer bags, they will only help the factory to lose money.The two is due to funding, office environment, the size of the problem, is difficult for enterprises to introduce marketing talents.Because a lot of enterprises deliberately or not short-sighted, less likely to put money and time for the long-term investment.
Three, system and thinking problems of domestic production enterprises, family taste very strong, market sensitivity to low, little also have clear development plan.Many factories, what are their own people do, difficult to attract and retain foreign talent.
Bags production enterprises should pay attention to the problems on the basis of the current domestic and international leather industry situation, in the face of the increasing trade barriers and the increasingly fierce competition; in the face of the RMB exchange rate adjustment and the domestic workers wages rise, I think production enterprises should pay attention to the following aspects:
One, avoid blind expansion of production scale, bigger than stronger manufacturing enterprises in the industry, many people think that the bigger the better.In fact, the expansion of production capacity must with the customers and the stability of own fund strength, now the international luggage market by environmental protection, price’s influence, more and more complex, probably just borrowing repair plant bought equipment, order reduction.Through the transverse combination to expand capacity than their own, expand production capacity, ability to resist risks clearly stronger than.
Two, formulate a long-term product development plans a good product not today or tomorrow, will be able to do.The author suggests the design aspects of the system board, first on a small scale, from the picture (from the market and fashion conference Collection) system board to start, let the design personnel and the market and customer contact, if sufficient funds, can be associated with the outside design institutions, and gradually cultivate their own design staff.In product development, double plate, with plans to go the independent development of the road should be lower risk.
In three, construction of marketing team to a good marketing team, is not only the enterprise products sold out, but also to the enterprise product development to provide a very good help.Establish marketing team, but also shorten the circulation, increase profit, reduce the risk of enterprise development of the necessary measures.To establish the marketing team, investment but can small, key according to the strength of enterprises, I would recommend that cost control can withstand range.Start should not be too big, can choose network (from the B2B platform, from the appropriate platform to start, do not blindly to join the competition, must not have any effect, just take his hard-earned money to hold one’s field), website promotion, exhibition and other marketing behavior, but in the beginning not big and complete, this need a small to large and experience in exploration and talent accumulation process.
The four, solve good mentality of the problem many enterprises in product development and marketing platform construction, today tomorrow want profit investment.A lot of enterprises’ short no income, will not do.This is not conducive to their own development.I think: Based on their own strength to building product development and marketing platform, do not put too much, gradually increase input, only began to have success even if no performance also it doesn’t matter, it must be good.At the beginning, do not rely on product development and marketing platform for enterprises to bring order.To regard them as the hope that culture.As long as there is a good state of mind, in time, will make a strong competition in the enterprise.
Posted by: inf91 on: May 18, 2012
With Chinese enterprises for decades of low cost times, perhaps really gone for ever.
In the past 20 years, China and India into the global economic system, gave the world many and cheap labour force and product. Throughout the last century 90′s, although world economy grows a thousand li a day, but the cost is greatly increased, China and India because of the cheap labor, they bear a general consumer goods production, these the price of the product is natural as labor costs lower and lower. This is also called the global economy low cost stage.
But when the time entered in twenty-first Century, the Chinese and Indian economies are not only satisfied with the “world factory” positioning, began to seek greater development, greatly increased the demand for raw materials, thus boosting the global raw material rises. At the same time, the United States because of the oil crisis, the large number of agricultural land used for growing corn to make ethanol green fuel, raiding food production resources.
At the same time, China and India and the improvement of living standards, not only makes the price of labour force becomes high, also make the world 1 / 3 of the population of the food structure produced major change, the proportion increased meat, livestock breeding needs feed began with the competition for land. These factors, has naturally led to rising food prices, mineral oil., agricultural products (19.91, – 0.28, – 1.39%) and so on, almost no up. And this trend is difficult in the short term can be reversed.
The rise of Asia, means high cost times this is coming. Interestingly, the resources are tight, the emergence of a complex of factors in costs -
First of all, from the beginning of 2003, the global economy has maintained a 5 growth rate of 4%, the scramble for resources becomes more and more fierce; secondly, due to the depreciation of the dollar, but resource products in the international market in US dollars, the substantial depreciation of the dollar is bound to cause the global resource product prices rose sharply; again, in global inflation expectations, the international speculators continue add fuel to the fire.
A variety of reasons, layer upon layer weighted, forming a composite cost rising trend.
Therefore, China has to purchase of expensive global resources. For example of Shandong Provincial Department of Commerce News, the first quarter of 2010, Shandong imported $18450000000, part of the main commodity price rises considerably, natural rubber, copper sand, oil, paper pulp, vegetable oil, iron ore and cotton import prices rose 96%, 87%, 79%, 48%, 42%, 35% and 31%. Wherein, copper sand, paper pulp, entrance of finished product oil price already was close to the level of the same period in 2008, natural rubber prices exceed 2008 levels.
The input face of the rising cost of Chinese enterprises, burdens.
In this case, along with the rapid development of the domestic economy, domestic also appeared a kind of composite of rising costs. Labor costs increased year by year, various material rises in price, land price, all kinds of taxes layers, one layer is added, the cost of the enterprise.
The rising cost of predicament
Posted by: inf91 on: May 17, 2012
A “Goldlion” leather only sells for 48 yuan!21, a Jingzhou merchant for allegedly “Goldlion” trademark infringement, was the city of Commerce and Industry Bureau of Jingzhou branch fined 13000 yuan.
In early May, Jingzhou branch of trade and Industry Bureau indemnity City Industrial and commercial place market inspection found in the area of a store, does not have the legal procedures of the case, in its stores to set up 3 “Goldlion” counters, sales “Goldlion” leather.However, a 3 counter counter only put a leather goods, the price of 48 yuan / month, lower than the average market price 150 yuan of above, at the same time, assistant says no stock leather.This caused the law enforcement officers suspected, and stores to assist in the investigation.
On the afternoon of the same day, law enforcement officers arrived at the Jingzhou city center “Goldlion” leather goods store, to understand “Goldlion” manufacturers for Guangdong Goldlion leather goods company limited.Law enforcement officers will be sent to the leather sample along with a picture of “Goldlion” manufacturers, factory assistance request signed authenticity.After half month, “Goldlion” producers faxed, fake “Goldlion leather”.Therefore, industry and commerce departments were investigated, found from 2010 August to the stop, the parties to each 48 yuan to 148 yuan price, from the field of a firm purchased 45 fake “Goldlion” leather, and then to 98 yuan to 278 yuan price sells, gain profit 4530 yuan.
In view of the parties in violation of the “people’s Republic of China Trademark Law” concerned regulation, is the exclusive right to use a registered trademark and sale of infringement of a registered trademark of the behavior of commodity, the industry and Commerce Department of the party fined up to 13000 yuan, and will not sell 3 handbag collection.
Posted by: inf91 on: May 16, 2012
Yesterday afternoon, the China Leather Association formally awarded Ruian “China luggage city” plaque, last year, Wenzhou has more than 230 luggage enterprise, industry total production value exceeds 2500000000 yuan, export delivery value of more than 1000000000 yuan.It is reported, this “Chinese box city” is the Ruian City Auto China with capital, China Packaging Machinery City, China forging production base, China craft gift production base, China Shoes City, China casual shoes production base, China’s city, China plastic film production base after the Ninth “country the name” industrial gold card.
The Wenzhou Grand Theater premiere repertoire tickets sales
As the Wenzhou Grand Theater’s first season opening repertoire, drama “peer Gynt” will be on January 2, 2010, 3, landing in Wenzhou grand theater.Yesterday, from the theatre ticket feedback, “peer Gynt” tickets have been sold half, while the theatre introduced 20 percent off preferential activities are only last 7 days.It is reported, “peer Gynt” national tour first station, Beijing to perform the highest ticket price is 880 yuan, but as Wenzhou Grand Theatre opening ceremony spring season debut, the show the highest price is 480 yuan, the lowest fare is only 50 yuan.
Posted by: inf91 on: May 15, 2012
Also, China is becoming incubators of innovation. Analysts believe that the Chinese are good at imitating, not good at innovation. But less than before, China has become the clean energy venture capital recipient countries.
Government attempts to deal with the dramatic increase in medical costs by reducing pollution, and to actively encourage foreign investment to do so. China within five years will become the world’s largest solar and wind energy producing countries. Most rural households with solar hot water, China now exports to the U.S. wind energy technology. The same time, the the returnees team growing.
The third trend is that China is not only from strength to strength in the economy also become more politically responsible. Effective response to the global financial crisis, China is playing a leading role in the G20, which shows China is indispensable to the world economy. No US-Japan is wealthy, but increasingly confident. Above: on the 2nd, Yiwu, a restaurant started looking for employees, but the result is not satisfactory. “Shortage” has become the mind of many property owners in Yiwu.
Posted by: inf91 on: May 14, 2012
Jiangsu is spin big province, Jiangsu textile industry production value, profit or whether, brand building, in the textile industry have play a decisive role position.
As early as in the initial stage of reforming and opening, Jiangsu with “South of Jiangsu mode” and the reform of the first collar.During the next 30 years, Jiangsu textile industry has been to keep the spirit of exploration, creating another new achievement.
Now, in the international financial crisis, Jiangsu textile industry is also facing the exit suffocate suffocate, rising costs, financing difficulties and the need of industrial structure adjustment and a series of problems.However, Jiangsu textile in the “textile industry restructuring and revitalization plan” how-to below, in the face of adversity to seek new span, has the characteristics of the formation of the “Jiangsu mode”, including the active region adjustment, actively extend the product line, seize an opportunity to undertake technical reformation, all-round development of domestic and foreign markets.
Jiangsu textile industry of these practices, not only for its own to overcome difficulties, through very effectively, but also for the national textile industry structural adjustment, upgrade of industry also has draw lessons from a meaning.
Posted by: inf91 on: May 12, 2012
In addition, in order to improve marketing execution, and all enterprises in the annual need to develop a series of phased detailed and viable marketing program and supporting measures. Enhance timely and effective strategic decision-making, market operation layer and between the primary sales staff exchanges and communication, so issued on the situation, the flow of information, so that participation in the market that all personnel know what they’re doing, and how to do the next step . Naturally, the marketing execution will go up. Corporate decision-making levels must attach great importance to the marketing executive power from the system to be protected, establish and improve the incentive mechanism such as punitive measures, implementation of the program to reward the implementation of strong individual and collective marketing efforts, As for marketing execution and collective appropriate punishment. Thus, by taking a variety of ways to strengthen sales management can create one with the efficient execution of the spirit of team. If there is such a marketing Iron large can conquer new territories, make contributions, establish a brand, small, fast turnover, and improve the market share of enterprise products.
Recently, reporters learned that the dawn of the “4.26 World Intellectual Property Day”, the early years has been much criticized for selling fake brand-name products, Chaoyang District, Xiushui Street, recently counterfeit bags hot scene no longer. This Xiushui Street official told reporters, in order to get rid of the old Silk and selling the market “on the hat, shopping malls by the regulations to improve and transform the format, to enhance the training, awards advanced, the introduction of the old and other measures to combat fake goods, while the introduction of the authorized management system and efforts to build its own brand of these initiatives to achieve good results. Merchants have said that since the opening of the new leaf Silk, shopping malls efforts to crack is growing, can still secretly selling counterfeit bags, mall management is very strict, ordered to “do not allow fake goods from competitive market environment, the pursuit of bigger and stronger in the brand, and to protect the brand equity and culture, and local protection of the intellectual property of the leather sector industry more and more power.
Posted by: inf91 on: May 11, 2012
The author recently from Henan province Jiaozuo City Business Bureau understanding arrives, as the Henan leather industry leader fur company limited due to the impact of financial crisis, the first 5 months of this year ‘s import and export volume than the same period last year dropped. From January to May, Fur Company Limited import and export for a total of $76610000. Where the export value of 46960000 U.S. dollars, down 27.2%; imports amounted to29650000 US dollars, down 51.4%. Fur Company Limited is a Sino-Australian joint venture, is the world’s largest sheep fur tanning enterprises, covers an area of more than 400 acres, sheepskin processing capacity of30000, has a staff of more than 3000 people, is the national sheep shearing industry standard drafting units only. The company through the ISO90001: 2000 international quality system certification and so on, and in the people’s daily market organization award “2006~ 2007year Henan export name brand” the title of. Fur owns Di Australia, Australia, Macao wealthy, Long Wei child brand, Yang Jianrong products line covers car accessories, home furnishing articles, baby supplies, medical supplies and so on several categories of dozens of products. In addition, the company also provide a wide range of leather raw materials, including Lippi, wool leather dual-use, brush cylinder with leather, leather, with leather collar duster.
Posted by: inf91 on: May 11, 2012
” The current leather processing trade policy are likely to continue to” — this is the recently, by the China leather and footwear industry research institute, China leather and footwear Productivity Promotion Center, China Leather Industry Information Center hosted the 2008 China Leather Industry Development Forum, the future trend of the processing trade policy, industry of Department of commerce secretary of processing trade Lei Jianzhong, in response to questions when delegates to the participants to disclose information.
In 2006September, the Ministry of Commerce, the General Administration of customs, the State Environmental Protection Administration of China390th files, to hide processing trade policy adjustment. 390th document is (to produce hair [2006]390date): allows the import of raw hides (4101-4103) exports of leather products (leather, leather garments, bags, sofa seat cover ) and other products or deep processing carry-over for the purpose of processing trade, valid until December 31, 2008. Effective period is forthcoming,390if the file will also continue to work, become the leather enterprises pay close attention to the issue.
Lei Jianzhong at the forum said, No. 390, published before the state of leather industry, processing trade problem to undertake survey, survey personnel on leather processing trade enterprises procurement of raw materials, processing technology, sewage treatment equipment and routine inspection records for field trips, processing trade policy adjustment on enterprises export products, deep processing transfer and downstream leather products industry the problem such as the influence of production enterprises, the local development and reform department and environmental protection department in a meeting. The adjustment of national leather processing trade policy, mainly on account of the rawhide processing pollution is more serious, so the research emphasis is also put on leather processing enterprises in the production process is in accordance with the requirements of environmental protection, sewage, sludge treatment equipment normal operation, treated effluent discharge standards, whether or not. Research after the country introduced390 article, taking into account the leather industry chain and the practical problems, leaving a” cut”, also is the enterprise can be conditional — development of processing trade in hides, namely environmental standards on the basis of, can import raw hides into leather products re-exported or processed into finished products or semi-finished leather leather node to the downstream enterprises. However, we should be clear, the government support the industry policy, is a very strict standards, the leather industry belongs to the” two high-capital” industry, so the industry policy, in the absence of a new policy was the original policy will still continue, the enterprise only to constraint good oneself, in the area of environmental protection continue to strengthen.
Posted by: inf91 on: May 10, 2012
Meticulous arrangements, in the early morning of the 24th of this month, police in this room, surprise inventory on the spot from female tenants Zhang × (female, aged 35, Xiaogan City), who seized the Guangdong Province merchandise sales uniform invoice and other types of invoice 278 12 867, the maximum billing of about 201 million yuan, and seized fake seal 88 9 29 fake ID and other documents of various kinds.
There is a culture, it is advocating hard-working, studious yong to be good move faster to capture business opportunities;
There is a spirit, it can be prepared in good times among the more fearless in the face of adversity, and rely on themselves and excel through;
There is a concept, it considers that external crises have always been a “machine” than the “crises”, the more crisis, more emphasis on scientific development.
Yiwu, from the mountains of the middle of Zhejiang grew up in the world’s largest commodity distribution center to rely on long-term accumulation of entrepreneurship and innovation to fight risk ability and continuous self-pressurized pursuit, stopped heel firmly in the international financial crisis, has successfully achieved The “crisis” as a “machine” to achieve a “rebirth”.